“We are focused on the here and now,” he said.
Wadleigh also described this as “just the beginning” of Mattel’s work with virtual reality, though he wouldn’t say whether that means extending the partnership with Google. Mattel also says it will sell exclusive experiences through physical reels, finding, in the words of Mattel’s Doug Wadleigh, that kids like to have “a collectible they can keep in their room.” Plus, there are probably more than few nostalgic collectors who want something physical.Īs for what this actually adds to the Cardboard platform, Wadleigh said, “Our physical product was really designed for the family.
You can also find the Queen book at Amazon.This allows Mattel to bring an age-old toy into the digital future, offering a better quality experience and the opportunity to sell reels as in-app purchases through a smartphone. The store also offers several photo card sets and books covering topics like Diableries – Stereoscopic Adventures In Hell, Crinoline: Fashion’s Most Magnificent Disaster, and the Queen book, of course. You can purchase the Owl viewers at May’s London Stereoscopic Company LTD online store. I received the Queen book for Christmas, and the included Owl viewer works wonderfully well to transform those printed images into a 3D look at Queen. I first learned of these viewers when I heard about May’s book collecting some of the 3D photos he took of Queen, called Queen in 3D. The Owl viewer works with both the individual cards and with the photos printed in the books.
He also offers sets of stereoscopic photo cards, and he has written a few books with compilations of the vintage photo cards printed right in the books. He created the Owl, a stereoscopic viewer that folds flat for storage.
May decided to make reproductions of some of his collection of vintage photo cards available to the public, but he knew people would need a viewer to appreciate them.
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